Founded in 2019 and born from a food truck in Austin, TX - Ranch Rider Spirits Co. is a premium spirit-based seltzer brand. Each can is made with premium spirits, sparkling water, fresh-squeezed citrus, and not a drop of added sugar. With the new brand’s voice and the visual language that Easy Pete’s has developed, I was tasked to design the layout for the website. In order to express the brand’s bold, frank, and yet, fun personality, we took advantage of the big bold colors of their can designs and quirky typography. Leveraging Easy Pete's established brand voice and visual language, the website served as a vibrant gateway to introduce Ranch Rider Spirits to a broader audience during their Q1 campaign in 2021.